![]() ![]() Brand voice: is your company personality.When you apply this analogy to your brand: This is their tone, which they adapt to each situation – their personality remains the same. But you also know how they respond to life events, saying different things in different situations: at a party, at work, with parents, with children, in a crisis, at a funeral. You know your oldest friend’s personality: how they feel and react to things what makes them laugh what makes them cry how they live their life. What is the difference between brand voice and tone? To do this, it needs the same care and attention from your content marketing team that your other teams devote to all other aspects of your brand. Well-written content that expresses your brand can keep it in the spotlight for as long as possible. In the fast-moving digital world, logos, visual identity, and products can make your business stand out for only so long. ![]() So you need to make your brand messaging consistent and repeatable so your customers continue to know and like what you’re about – this is what brand voice does. And old friends generally remain constant they don’t chop and change their personality or do unexpected things. You want customers to get to know, love, and remain loyal to your company’s personality, as they would an old friend. To go the distance, it will need to have a distinct sense of purpose, and loads of personality. It must run consistently through all your communications ( social media, website, blog posts, emails, advertisements) no matter which teams are handling which channels, and it mustn’t change.įor example, a company selling streetwear will adopt a voice with more urban slang than a company selling hiking outerwear, and one manufacturer of family estate cars will speak in a different brand voice from another manufacturer of two-seater sports cars. VOICEY SYNONYM HOW TOYour brand voice can cover all those bases – when you get it right.įree eBook: How to Drive Profits with Customer Segmentation What is brand voice?īrand voice is your brand’s personality the unique way you present to the world. Getting your distinctive brand voice right is an essential part of creating a unique and strong brand.Īnd research shows that customers really notice what makes brands stand out on social media posts: In the battle of the brands, you want yours to make a lasting impression on customers – both existing and potential. ![]()
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